These days the AAMC (Affiliation of American Health care Faculties) named Susan Cato as its future chief communications and promoting officer (CCMO), powerful Jan. 15. She joined the association as senior director of digital communications in 2020 and has served as acting main communications and internet marketing officer considering the fact that 2022. Cato succeeds Elisa Siegel, who retired in June 2022 just after practically 20 a long time of company to the AAMC and academic medicine.
As CCMO, Cato will work in collaboration with the AAMC Management Workforce and the Board of Administrators to direct the improvement, oversight, and implementation of a thorough communications and marketing software to support the AAMC’s strategic priorities, model recognition, coverage priorities, reputation, crisis communications, electronic knowledge, and marketing strategies.
“Susan has demonstrated her dynamic management design and style, collaborative solution, and deep information of communications technique and innovation over the last 12 months as performing chief communications and marketing officer, and I have wonderful self-confidence in her means to information our long term attempts towards achieving our communications targets,” explained David J. Skorton, MD, AAMC president and CEO.
Prior to becoming a member of the AAMC, Cato put in additional than 20 years major digital strategy and engagement attempts for field associations, specialist societies, and nonprofit companies setting up and participating communities producing precious information web hosting memorable ordeals and determining means to foster relationship by means of shared reason and co-generation. Her perform has received various awards, together with the 2018 Gold Excel Award for Plantae’s “Taproot” podcast, as perfectly as an Excellence in New Communications Award from the Society for New Communications Analysis of The Convention Board for the Plantae Local community, and the 2021 Gold Excel Award for the AAMC’s strategic program website. In 2021, she gained the AAMC Kat Turner Spirit of Excellence Award for her contributions to the affiliation.
“With a commitment to leveraging group-centric ways as very well as employee and constituent engagement to help the AAMC’s mission, I am thrilled to get on the purpose of chief communications and internet marketing officer,” said Cato. “I appear ahead to leading our gifted staff of communications experts to elevate the visibility and recognition of the AAMC and its programs, expert services, and goods in support to the tutorial drugs neighborhood.”